BUSINESS BRIEF Wilmingtons LEDVANCE Be The Light Campaign Launch Who Lights Up

first_imgWILMINGTON, MA — Holding the elevator for a stranger. Buying a coffee for the next person in line. Cheering up a friend who is down. Giving a warm smile while working the drive-thru window. These are just some of the small ways people make the world a brighter place. LEDVANCE, the makers of SYLVANIA general lighting in the United States and Canada, and the non-profit Be the Light Campaign are announcing the “Who Lights Up Your World?” Contest to find, recognize and reward people who give off positive energy, joy and light.“Be the Light is focused on the importance of hope. We believe that mental health is just as important as physical health, and that small moments of kindness can alter the course of someone’s day. These can have a rippling effect that positively impacts more and more people over time,” said Melissa Syler, founder of Be the Light Campaign. “Working with the makers of SYLVANIA general lighting, we invite the nation to be an agent of change. Be a part of something larger than yourself. Be the Light.”Starting today through July 31, 2019, you can nominate anyone who exemplifies what it means to “Be the Light” at to thank that special person who lights up your world. Examples could include a person who exudes positivity, is always willing to help when needed, or is an inspirational role model. You could nominate a friend, family member, co-worker, or anyone you know. Out of the nominations, 25 people in the United States who best embody the “Be the Light” concept will receive a Thank You Gift that includes a $50 Gift Card and SYLVANIA LED lighting products. If your nominee is selected, we will reward you with a $20 Gift Card and SYLVANIA lighting products too! These selected stories of light-hearted people will be shared online with the hope they will ignite a movement toward positivity and help inspire others to Be the Light.SYLVANIA LED light bulbs can last up to 22 years and save up to 85 percent on electricity.“SYLVANIA lighting products have been illuminating homes and businesses for over a century, providing light where you need it. It’s heartwarming to know that people across the nation are also providing light when others need it through simple acts of kindness,” said Wolfgang Mailaender, Head of Marketing for U.S. and Canada, LEDVANCE.Billboard Artist to Watch Jessie Chris is a brand ambassador for the joint campaign between the makers of SYLVANIA light bulbs and Be the Light Campaign. Growing up in Massachusetts where being a country music fan wasn’t popular in school, Jessie was constantly bullied by her peers. She didn’t let that stop her from following her dreams of performing. Now she is a recognized country music artist, performing at concerts, walking red carpets and releasing music with other top musicians.“I feel it’s important to me to Be the Light for others, like how my parents were for me when I was going through dark times,” said Chris. “This is why I have been traveling to over 100 elementary schools across the nation to share my story of overcoming adversity to help students that are dealing with being bullied. That’s also why I am so excited to be a part of this initiative to recognize those that spread light.”About Be The Light CampaignBe the Light Campaign is a 501c3 non-profit organization that focuses on the importance of hope. From simple, random acts of kindness towards the homeless, to hosting community events, the mission of Be the Light Campaign is to spread hope and compassion to all.Be the Light Campaign was created from founder Melissa Syler’s personal journey with depression and anxiety. Through this hardship she realized the importance of having a strong support system. Be the Light Campaign strives to be a positive support system for those in need. Since its start in 2015, BTLC volunteers have written over 1,200 hand written letters of encouragement; collected coats, blankets, personal items, writing tablets and pens to fill over 300 bags for their “Hope for the Homeless” events across the country; and placed Be The Light Campaign stickers on five continents. They are continually adding programs to spread light to more people.For more information, please visit LEDVANCE With offices in more than 50 countries and business activities in more than 140 countries, LEDVANCE is one of the world’s leading general lighting providers for professional users and end consumers. In North America, LEDVANCE LLC offers a wide range of SYLVANIA LED luminaires for various applications, intelligent lighting products for Smart Homes and Buildings, one of the largest LED lamps portfolios in the industry, and traditional light sources. In fiscal year 2017, LEDVANCE achieved a turnover of around 1.9 billion Euro. The SYLVANIA brand leadership is a result of over 100 years of lighting experience and paves the way for future success. Further information can be found at The above press release is from LEDVANCE via BusinessWire.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? 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