Unfortunately, we are in a world where we are easily distracted, and most readers are barraged by noise and sound bites masking as real editorial. As a result, editors need to focus on their customer, understand what differentiates their content from competitors, and be able to articulate their own value proposition. From there, social media and other platforms can kick it up a notch and take reader engagement to a new level.In fact, b-to-b has a greater opportunity with these platforms than it did with just online and print. Apps allow your readers to become very sticky and access content anywhere, at any time. Social media allows your engaged readers to share content with networks that may not be in your database. If the content is spot-on, those friends of friends will visit your site, increasing activity and traffic. Your job is to reach them where they want to consume the data.More Choices, More ChallengesBut multiple platforms also offer multiple problems. The first is burdensome segmentation. A Facebook friend may be looking for some of your best content of the day, a discussion forum or photos from industry events. A LinkedIn group may be looking for thought leadership and more philosophical discussions. And a user of your app may just want the content on the weekend or when there are a few minutes before another appointment. Through trial and error you need to figure out the opportunities for each platform.The second problem is in identifying your audience. Who is really reading your content on those platforms? Editors lose some detailed analytics when they publish their content in the Apple store, for instance. And while you can monitor how much traffic Twitter, Facebook and mobile platforms are bringing back to your site, it is difficult to get very granular data if your content is passed on. The third problem is in measuring your return on investment. While you may be able to get a sense of the clicks to your site or the Likes or Fans of your page, how does this translate into editorial ROI and investments? Today’s tools make this difficult to measure.But these challenges are very typical in a nascent market, and the opportunities far outweigh the obstacles. Online analytics and technical glitches will get ironed out as the market matures. But the onus is on editors to get the content right so it is worth sharing. Kelley Damore is vice president and editorial director for UBM Channel and CRN.More on this topic Content Is King, Once Again The Atlantic, Mother Jones, Others Collaborate on Environmental Editorial Project New Thinking for Online Edit Survey: Interactive Ads “Highly Engaging” Community First: The New B2B Model? Managing Editorial Content, Brands That Sizzle Among Highlights of SNAP ConferenceJust In PE Firm Acquires Majority Stake in Industry Dive Shanker Out, Litterick In as CEO of EnsembleIQ Four More Execs Depart SourceMedia in Latest Restructuring TIME Names New Sales, Marketing Leads | People on the Move Bonnier Corp. Terminates Editor-in-Chief for Ethics Breach Meredith Corp. Makes Digital-Side Promotions | People on the MovePowered by Ten years ago business-to-business editors were grappling with how to transition from a print model to one that combined both print and online. While that challenge seems easier than the one we have today—striking the right balance of print, online, social media and even tablet apps—the goal is the same: Getting closer to the audience.Whether b-to-b content is accessed on an iPad or iPhone app, a LinkedIn group, a Twitter feed or a Facebook page, the fact still remains that it is uniquely targeted to a specific audience. And attracting and retaining that audience still comes down to the basics: Good editorial eventually translates into strong readership, regardless of the platform.Loading slide shows, writing sensational headlines or trying to game the system in Google News are all shortsighted tricks that may yield a site some quick gains at first. But the real traffic drivers are about good old-fashioned reporting, knowing readers’ wants and needs and, from there, offering up the right content on a variety of platforms. Good editorial always aims to deliver a kernel of truth, even if that truth is encased in a particular point of view, a distinct voice or blatant advocacy.A Focus on the Customer
WILMINGTON, MA — We’re One Wilmington held its 8th Annual Run For Wilmington 5K/Kim Forte Walk on Sunday, April 22, 2018. Below are the top overall finishers:Men:Brian Schell (31) — 16:54Benjamin Packer (16) — 17:34Owen Surette (15) — 17:51Junhua Shen (38) — 18:12Joseph Lydon (16) — 18:47Jesse Belding (29) — 18:51Andrew Dawson (18) — 19:06Ken Warren (56) — 19:23Patrick O’Mahony (15) — 20:17Nathaniel Hull (18) — 20:53Adam Doucette (18) — 20:55Will Doucette (14) — 20:56Torin Hjelmstad (32) — 21:00Peter Warren (23) — 21:09Aidan McGrath (15) — 21:37Joseph Dynan (14) — 21:39Joseph Warren (25) — 21:39Sean Riley (15) — 21:47Anthony Carriere (43) — 22:03Tom Hegarty (48) — 22:36Women:Simonetta Piergentili (53) — 19:52Julie Barrett (42) — 19:58Suzy Macero (45) — 20:33Kristen Nelson (35) — 21:19Addyson Hunt (11) — 22:58Maye Randell (25) — 24:34Alle Delgenio (10) — 24:43Amy Carlisle (32) — 24:53Krystle Foster (33) — 25:20Melinda Laconte (43) — 25:27Carolyn Houser (47) — 25:31Emily Klein (32) — 25:51Karen DiNatale (56) — 26:03Petra Peplau (45) — 26:36Jessica Weaver (25) — 26:51Lori Ryan (54) — 27:12Lynn Blanch (51) — 27:15Emily Provost (13) — 27:16Natalie Gellerman (61) — 27:16Denise Illsley (58) — 27:19Full results can be found HERE.Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email email@example.com.Share this:TwitterFacebookLike this:Like Loading… RelatedRace Results From WOW’s Run For Wilmington 5KIn “Sports”Race Results From WOW’s Run For Wilmington 5KIn “Community”FUN ON THE FOURTH: Results Of 1st Annual Firecracker 5KIn “Community”
Rifat SharifA Barguna court on Wednesday placed Rifat Farazi, an accused in Rifat Shairf murder case, on a 7-day remand, reports UNB.Rifat Farazi, son of a certain Dulal Farazi of Dhansiri area in the municipality, is one of the main accused in the sensational murder case.Senior judicial magistrate of Barguna, Md Sirajul Islam Gazi, passed the order when Md Humayun Kabir, sadar police station Inspector and the investigation officer of the case, sought a 10-day remand for interrogating him.In the early hours of the day, a police team arrested Rifat Farazi from the municipality area.The main accused, Sabbir Ahmed alias Nayan Bond, was killed in a reported gunfight with police in the Sadar upazila on Tuesday.Rifat Sharif, 22, was hacked to death by miscreants in front of his wife Ayesha Siddika Minni in broad daylight in the district town on 26 June. The incident was caught on surveillance camera.Nine people, including six accused mentioned in the FIR, have so far been arrested in this connection.On Monday, two accused — Mohammad Oli and Tanvir Hossain — reportedly confessed before a Barguna court to their involvement in the killing.