Intertwining ancient tradition, history and spectacular sea and mountain scapes, Oman is perched to provide the best the Gulf region has to offer as a quality destination and has been focussing on enticing quality travellers, according to Ms Tannous.“Oman is a destination that is emerging for our market region. The rich cultural diversity lends the country to be a stand alone destination in its own right or for those limited to time, a mini stay of 3 or 4 nights. The growth in tourism has been deliberately controlled to allow for the quality versus the quantity of visitors,” Ms Tannous said.Speaking exclusively to e-Travel Blackboard, Ms Tannous said she was thrilled with the increase in visitor arrivals from Australia and New Zealand which she attributed to an increase in co-operation with major wholesale partners focusing on Oman, and expected the trend to continue in 2011 as more travellers experience the destination firsthand. The Sultanate of Oman Tourism is represented by The Walshe Group in Australia and New Zealand.For more information on Oman, call 02 9286 8930, email [email protected] or visit www.omantourism.gov.om The Sultante of Oman Tourism, Mona Tannous Showered in rose petals, The Walshe Group, Janaya Birse & The Sultanate of Oman Tourism, Mona Tannous An Omani Majlis set up for the special occasion The Walshe Group: Janaya Birse, Jacqui Walshe & Mona Tannous Source = e-Travel Blackboard: D.M The Sultanate of Oman Tourism hosted key industry partners to a petal-strewn affair at Sydney’s very own Souk in the City, marking the launch of their new brand campaign in the region.Heralding a new phase of Oman tourism, Manager Australia and New Zealand, Mona Tannous said the new logo and brand manifesto represented a new direction for the country to take this year. “In essence, the new logo is a symbol of the best of what Oman has to offer in its vibrancy and diversity to other Gulf countries,” Ms Tannous said.The official launch of their latest international advertising campaign will be held at World Travel Mart in November, however as a prelude, the logo along with the new tag line, ‘Beauty has an address ~ Oman’, is already being used in several local promotions.