Instagram strategies that really work for credit unions

first_img 71SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Tara Moseley  The tool also offers reports to be scheduled in advance and then emailed directly to you, or you can download results directly to a .csv file.  These reports also help us in creating our own ROI reports for our clients, and ultimately in fine-tuning their strategy.If you’d like to learn more about how we can help with your CU’s Instagram Strategy please contact us today!  Use an Analytical Tool to Fine Tune Your StrategyOnce we have a strategy in place for a client, we then monitor its overall effectiveness and fine-tune it over time.  We have tried a few tools for Instagram analytics, but have found that Iconsquare meets our needs very well.  Iconosquare allows you to measure performance, user-engagement, track competitors and hashtags, and optimize your strategy.   One very helpful element of Iconosquare is that it can tell you when it’s the best time to post depending on your followers being online.  We know how dramatic results can be when content is posted at the right time.  This is done graphically in Iconosquare (see below): Tara comes to Social Stairway with a very strong background in Project/Program Management and Technical Consulting. She has implemented large-scale projects across various industries and is also an experienced … Web: www.socialstairway.com Detailscenter_img  Create a Strategy Aligned with GoalsWhen your CU is new to a social media platform, it is important to be realistic with your growth goals.  Depending on how active your members are on social media, it may take a few months or up to a year to significantly grow your audience on Instagram. Be patient.The overarching goal with any social media platform, is to drive relevant traffic back to your CU’s website, specifically revenue generating webpages for a particular campaign.  Growing followers on Instagram is just one piece of the pie.  Download Social Stairway’s Smart Goals Worksheet so you can easily measure success with your Instagram campaigns and create a solid Instagram strategy.  Starting from Scratch on InstagramWe have a relatively new client who was just starting off on Instagram, and wanted us to help create a strategy to grow their audience there.  The revenue goals behind growing their followers on Instagram was to: 1) Grow their assets by $1 million/month, 2) Increase average total services per household by .5, and 3) Increase total households served by 4,000 for the year.  We then created a strategy for their Instagram account to help accomplish these goals. Here are a few of our key strategy ideas for clients. Hashtag StrategyDon’t overlook the importance of hashtags.  These not only help to further develop your brand on Instagram, but help to expand your audience too.  We received great advice from some of the best in the business, Jenn Herman and Sue B. Zimmerman, for creating a hashtag strategy.  Sue and Jenn recommend a recipe for hashtag success, which consists of at least 10-15 hashtags per post.  These hashtags should be a mix of popular (i.e. multiple millions of posts), semi-popular (hundreds of thousands of posts), and brand specific hashtags (hashtags that are specific to only your CU).  This should not only boost your followers and engagement, but will help over time to get your CU ranked in the top posts on Instagram for a particular hashtag. Build Excitement with MembersDo your members know you’re on Instagram? Build some excitement within your branches by offering special events around your Instagram presence. We have a client that was new to Instagram and decided to create a “Follow Friday” campaign to get their members more involved and excited about their presence on social media. Their branches offer giveaways on Fridays including doughnuts, cupcakes, branded merchandise (i.e. key chains, water bottles), and dog cookies to their members to encourage them to follow their CU on social media.The same CU also set up a photo booth at one of their branches with props for members to take photos with a post them on social media. Brilliant idea! I recently attended The Financial Brand Forum in Las Vegas, Nevada.  The Forum hosted over 1500 professionals in the financial sector for a 3-day conference, of which, I attended several breakout sessions on various topics…one session in particular is top of mind for this blog.  On day 2 of the Forum, I attended a breakout session about one of the nations largest Banks ($125 Billion in assets) that grew their revenue using social media.  I was curious to hear their Director of Social Media speak on the subject to see what her findings were, and their overall strategy for success.  One thing that was shocking to me about her presentation was when she said her Bank wasn’t on Instagram.  When an audience member asked why, the CMO responded with “our Bank likes to take their time when deciding which social media platforms we should be on, and I’m not so sure where Instagram is going to go.”  I can understand her response, but I respectfully disagree with her…and here’s why:Don’t wait.  Run!As we know, most credit union member populations are aging.  With over 700 million monthly active Instagrammers, the platform’s primary age group is 18-29 years old (aka millenials), which is the perfect market for credit unions to target to grow their membership.  We know first hand that with the right marketing strategy, credit unions can be very successful on Instagram.  In fact, according to Hubspot “In a world where visual content remains a crucial part of any business’ marketing strategy, Instagram marketing presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.”last_img read more

Bingham and Allen set for final

first_img “Mark didn’t let his head go down at 5-2 and played some good snooker. I had two good chances in the last frame,” he said. “Up to 4-1 I played as well as I have done this week. I felt as if I was in control, but then missed chances and Mark capitalised. “He showed great character and I wish him the best in the final. One ball can turn the match around. I’ve done that to opponents before so I know how it feels.” Stuart Bingham will face Mark Allen in the final of the Shanghai Masters following a 6-4 win over world number three and home favourite Ding Junhui. The 38-year-old was 3-1 down, but won four in a row from seven to 10, finishing with a 97 break to book his place in Sunday’s final. Bingham, whose only other ranking title came at the Australian Goldfields Open in 2011, will face Northern Irishman Allen who was 5-2 down in their best-of-11-frame contest but powered back to 5-5, with the highlight coming in the ninth when Allen put together a 115 break. In the deciding frame Selby took a 63-0 lead but the world champion ran out of position on the next red and had to play safe, with 75 points left on the table. Allen, who edged past Michael White 5-4 in the last eight, could not clear in one visit when a chance came along but he put together a break of 40 to move back into contention. Selby had another chance to complete victory but missed the pink after potting the final red, and left Allen in to clear up, which he did. Allen was delighted with his fightback, especially against Selby, who has put together a few of his own in the past. “It’s good to get one over on Selby as he does it to so many players,” Allen told World Snooker’s website. “I started poorly so I had to dig deep and I played much better after the interval. In the last frame he looked as if he was going to close out the match in one visit so I’m very happy to pinch it on the last black. “The last four frames was the best I’ve played so far in this tournament, but I can play better and hopefully I’ll do that tomorrow. If I play Ding it will be a great atmosphere. In a big final you want it noisy.” Selby was disappointed he could not seal the win after taking such a commanding lead. Press Associationlast_img read more

Africa could host Olympics as soon as 2032 – IOC boss

first_imgIn a separate statement about Africa for the YOG, Bach said that the IOC “will proactively approach a number of African (countries) to evaluate the feasibility of such a project”.The IOC hopes to elect a host city at the next IOC session, to be held in October 2018 in Buenos Aires.Rio de Janeiro in 2016 became the first South American host of the Olympic Games.Share on: WhatsApp Pyeongchang, South Korea | AFP | International Olympic Committee (IOC) president Thomas Bach said on Wednesday that Africa could host the Olympics for the first time as early as 2032.It came after the IOC approved plans to target Africa to host the fourth Summer Youth Olympic Games (YOG) in 2022.“This Youth Olympic Games we hope can inspire one of the African countries to come up with a feasible candidature for 2032 or 2036,” said Bach, speaking in Pyeongchang two days before the start of the Winter Olympics.“But we have enough confidence in Africa that we said we do not want to wait so long, let’s go in 2022 with the Youth Olympic Games (YOG),” added Bach, declining to name which African country he had in mind for the full Olympics.last_img read more

Goldsmiths, University of London Signs Articulation Agreement for SPSCC Graduates Studying…

first_imgFacebook0Tweet0Pin0Submitted by South Puget Sound Community CollegeSouth Puget Sound Community College along with Goldsmiths, University of London has implemented a new articulation agreement for studies in Politics.  The agreement allows qualified SPSCC graduates to transfer into Goldsmiths’ Bachelor of Arts in Politics program with advanced standing.The agreement was formalized earlier this month when representatives from SPSCC met at Goldsmiths, University of London to sign the agreement.This agreement offers numerous benefits to SPSCC graduates, including:Students aiming to attain a bachelor’s degree in Politics can swiftly enter into the program with advanced standing (meaning they will transfer into year two of the three-year program).Students seeking international experiences can enjoy studying in London.Students get work experience as part of the degree; several students have been placed in prestigious agencies, such as the Mayor of London’s office.Current exchange rates offer tuition levels that are comparable to local public universities, such as the University of Washington.Interest in this agreement was sparked in spring of 2015 when Goldsmiths’ International Recruitment Manager, Ms. Louise Blair, contacted SPSCC.  Blair met with Professor of Anthropology and Assistant to the President for Internationalization, Dr. Patrick Chapman, and concluded that an agreement for Politics would be a good fit.  “We live in a globalized age and opportunities like these allow students to broaden their horizons and get a competitive advantage,” said Chapman.This agreement adds to an already robust lineup of international articulation opportunities for SPSCC graduates, such as Business Administration with the Cork Institute of Technology in Ireland and Philosophy with Otago University in New Zealand.  “I am very excited that SPSCC students can now transfer to internationally recognized universities and technical institutes in London, Paris, Ireland, and New Zealand,” said Chapman.  He also stated that further discussions are underway to explore an Anthropology agreement with Goldsmiths, University of London.For more information on SPSCC’s articulation agreements and opportunities, visit spscc.edu/areas/study-abroad.last_img read more